Situation analysis & segmentation, targeting and positioning (stp)
Details(important): This assessment is based on an online marketing simulation – MyMarketingExperience(https://rmit.instructure.com/courses/77444/pages/welcome-to-your-online-simulation-mymarketing-experience). (my ID:s3596665 my code: Mrr0515! ) It is designed to prepare students for the decisions that have to be taken to complete the simulation game and successfully market their product (i.e., jeans). As part of this assignment, students will expand on the alternative strategies that could be adopted as well as their […]