Module 12 discussion: communications measurement & evaluation
Communication measurement and evaluation has come a long way in just a decade. Finally, measurement has become the watchword and “results, results, results” the mantra of executives. Instead of viewing an organization’s communication as a kind of mystical intangible — intangible methods, intangible effects and intangible results — we now measure everything in our effort to build strong relationships with key publics and contribute to […]