Wk 2 | MKT544 Integrated Marketing Communications | University of Phoenix
Create a 12- to 15-slide Microsoft® PowerPoint® presentation with speaker notes on trends in the consumer buying environment, and explain how these tie into the marketing segmentation by consumer groups. Describe the consumer trends that influence purchasing patterns, and provide an overview of the different consumer groups (market segments). Choose two of the companies from the list below: Sports Spectrum Greeting Cards Ty Beanie […]