3. perform a market/submarket analysis – current and high potential
Group Submission – Industry Analysis INDUSTRY ANALYSIS PAPER Each team is required to prepare a comprehensive industry analysis for the industry that you intend on utilizing for your Marketing Plan for the class. There is a maximum 15 – 20 paged paper (executive summary, exhibits, references, appendices, cover sheet, and any other material deemed relevant may be added to the above page limit). This analysis […]