Impulse Buying: Why You Buy Stuff You Don’t Need
Impulse Buying: Why You Buy Stuff You Don’t Need The study of consumer behavior is all about how consumers are wired when it comes to a) making their purchase decisions, b) the entire journey leading to the purchase, and c) what happens after the purchase. You learned about the Maslow’s hierarchy of needs and factors affecting consumer behavior. In the video provided int he link […]