I need help with a simple question, all information are under please
This exercise is designed for you to think in terms of segmentation variables discussed in the chapter. For example, what demographic, geographic, psychographic, or lifestyle variables could have been used to segment the market for baby food (variable 2)? Lifestyle segmentation variables could include: 1. Consumers who want nothing but all-natural ingredients2. Upscale consumers who want gourmet baby food 3. Time-conscious consumers who need instant […]