Case study report (mgt302a/biz303: strategic management)
Telstra Over the past few years, Telstra, Australia’s largest provider of telecommunications services, has faced increasing competition from domestic and overseas providers. Rapid changes in technology, consumer behaviour, and the introduction of the NBN (National Broadband Network) have become a catalyst for the organisation to change its approach to both customer service and product innovation. Pressure to deliver returns to shareholders are ever-increasing; formulating and […]