In “What Was Volkswagen Thinking?,” Jerry Useem (2016) presents Diane Vaughan’s theory of the normalization of deviance and includes a variety of corporate examples that demonstrate the effect of her theory.In your response, briefly explain Vaughan’s theory. Explain how this type of communication within one of the organizations (Ford Motor Company, NASA, B.F. Goodrich, and Volkswagen) altered the behavior of the employees.

Using the Argosy University online library resources, locate and read the following article: Rodman, L. (2001). You-attitude: A linguistic perspective. Business Communication Quarterly, 64 (4), 9–25. http://www.thecampuscommon.com/library/ezproxy/ticketdemocs.asp?sch=auo&turl=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=5949866&site=ehost-live Use the Internet to locate two passages that are examples of business communication. Analyze and evaluate the passages. Use the principles discussed in the article You-Attitude: A Linguistic Perspective , to rephrase the passages in a manner that […]

THE CULTURE DETECTIVE Shannon Sterling was a new employee at a large state Department of Education. She had just received her degree in communication and taken a position as a “community liaison.” Her job consisted mostly of attempting to enhance the relationship between the Department of Education and parent groups and businesses. Shannon, for the most part, loved her job. She got to meet a […]