Wk 2 – apply: summative assessment: part a: strategic marketing plan | MKT/574 | University of Phoenix
This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Select an actual company to use for this project. During this week you will be working on the SWOT analysis. Nowadays, marketing managers add a second T to the analysis, which stands for Trend. For the SWOTT analysis assignment, I want you to add that second T. I will be sending you (as […]