Argument and persuasion is a somewhat more challenging rhetorical
Argument and Persuasion is a somewhat more challenging rhetorical mode to employ (than description or cause and effect) because it has to function successfully on three levels simultaneously. These are called the three “Levels of Appeal.” The levels are: Logical/rational Moral/ethical Emotional Other rhetorical modes only operate on the logical/rational level. As you study READ3, notice and think about how Jefferson, Lincoln, King, and […]